As cliché as it may sound, it all began in 1909 when Joseph L. Bushman decided to pursue the American dream. A son of Polish immigrants, Joseph wasn’t one to shrink from hard work. Inspired by the bounty the dark Wisconsin soils could provide, and sure of his marketing skills, Joseph established what is today the longest continuing potato growing operation in Wisconsin.
In 1960, Jerry Bushman, who had left college after his first year to assist his father in the business—realized a vital link in the chain was missing. People wanted every potato at any time of year. In response, he established Bushman’s Inc., to facilitate creative national distribution, packing and marketing efforts on behalf of regional farmers. His goal? To put the potato and the person together.